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Social Networks

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URPP Social Networks

Lead: Faculty of Business, Economics and Informatics
Involved: Faculty of Arts and Social Sciences
Start: January 2013
Running time: 12 years

Led by

Prof. Dr. Rene虂 Algesheimer

Influence of social networks on society

Social networks exercise a significant influence on how individuals and businesses interact in society. At the URPP Social Networks, researchers look beyond a particular or individual behavior and focus on complex, networked systems to gain a better understanding of the relationships between social structures and economic behavior.

UZH News: 芦Values and Sustainability禄

What prompts people in social networks to change their values and behavior in a sustainable way? Researchers from the 黑料头条 Research Priority Program (URPP) Social Networks have developed new theories and methods to analyze the complex links between individuals and a network.

Contact

URPP Social Networks
Department of Business Administration
Chair for Marketing and Market Research
Andreasstrasse 15
CH-8050 Zurich
Coordinating Office
Susanna Fl眉hmann, PhD
Phone: +41 44 634 29 18

Contact (E-mail)

News

  • Publication Alert: Dr. Manuel Mariani鈥檚 review article in Nature Communications

    鈥淐ollective dynamics behind success鈥� published in Nature Communications, is a collaboration with Federico Battiston (Central European 黑料头条, Vienna), Em艖ke-脕gnes Horv谩t (Northwestern 黑料头条), Giacomo Livan (Universit脿 degli Studi di Pavia), Federico Musciotto (黑料头条 of Palermo), and Dashun Wang (Northwestern 黑料头条).

  • Katherine Rother wins the Impact Award for her research on carbon offsets

    Katherine Rother was awarded the Impact Award for her outstanding contributions in her work 鈥淰oluntary Carbon Offsets in Online Retailing.鈥�

  • Empowering Students and Instructors with Responsible AI Tools

    Open Innovation Teaching Fund: 鈥淓vidence-Based Framework for Responsible Generative AI Usage in Higher Education.鈥�

  • AI Meets Empathy: Introducing The AI Empathy Research Initiative

    A new research initiative hosted by the Chair of Marketing for Social Impact investigates the adoption and effect of empathic AI. 

  • 2024 ACR Annual Conference

    URPP Social Networks attended the 2024 ACR Annual Conference in Paris.

  • Publication Alert: Dr. Manuel Mariani in PNAS and Scientific Reports

    A letter and a new article co-authored by Dr. Mariani were recently published in PNAS and Scientific Reports.